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Entrepreneurship in Biomedicine: A Multi-faceted Approach

Healthcare business graph data and growth, Stethoscope with doctor's health report clipboard on table,

Entrepreneurship in Biomedicine: A Multi-faceted Approach

October 29, 2020 @ 12:00 pm – 1:30 pm
On-Line Event
Register below to receive Zoom link.
Aric Lane


This session is designed to help translate ideas into successful business models. Scientists may be good at developing pharmaceuticals and medical devices but seldom understand the importance of the fit between what they offer and what is actually needed. We will visualize, design and test whether new clinical approaches will actually solve problems. Once ready for the “pitch”, we will transfer our attention toward the Small Business Innovations in Research/Technology Transfer (SBIR/STTR) programs offered by several Federal agencies that offer competitive access to non-dilutive funding.

Learning Objectives

At the end of the session, attendees will:

  1. Understand the connection between a value proposition and customer segments
  2. Describe the nine elements of successful business model
  3. Test some hypothetical hypotheses on each other – “Get out of the building!”
  4. Obtain a general understanding of the SBIR/STTR programs

Schedule of Activities

  • 12:00-12:05pm – Welcome and Introductions
  • 12:05-1:05pm – Presentation
  • 1:05-1:25pm – Q&A
  • 1:25-1:30pm – Thank You and Feedback Survey

About the Speaker

Robert “Trey” H. Coker, PhD, FACSM, FTOS is a Professor of Biology; Clinical Nutrition and Exercise Physiology at the University of Alaska Fairbanks. Dr. Coker also serves as the Chair of the Steering Committee for the Northwest Participant Clinical Interactions Network, and he is a member of the Regional Executive Committee and Scientific Success Committee affiliated with the Institute of Translational Health Sciences at the University of Washington.

Dr. Coker is a recognized expert in diabetes, obesity, sarcopenia and metabolic disease. Affiliated with funding from seven SBIR/STTR grants, Dr. Coker has served as a managing partner and/or senior scientist for three start-up companies in clinical nutrition. He has recently been inducted into the Alaska Innovators Hall of Fame for these efforts. He is also a certified instructor for the Lean LaunchPad methodology and Hacking for Defense.

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